Science Communication Event
iMETland coordinator, IMDEA Water, attended on July 24th 2016 Sunday the Science Communication Event organised by the European Commission prior to the official opening of the Euro-Science Open Forum, ESOF, in Manchester.
Under Horizon 2020, researchers are asked to engage in communicating science to audiences beyond their peers, and sometimes, communicating innovation beyond peer-to-peer communities is not necessarily the primary concern of scientists.
Among the main conclusions, experts pointed out the need to plan strategies from day one and make “VIP” the message: Virtual, Interactive and Personal. In line with this conclusion, iMETland has set its tone of voice since its starting point and constantly casts its emotional communication tagline, highlighting its main objective: Simply giving water a second life.